Design and create a visual identity | Viewhat
Identity is "the sum of qualities and characteristics that distinguish a person, entity, or group from others," and it is what defines the public personality with all its elements.
As for For visual identity:
Especially for commercial companies, service projects, or public figures, it includes anything visible belonging to the entity or individual, such as an image they issue to convey their brand message, like:
*Logo Design.
*Identity-specific colors (Color Palette).
*the pictures.
*The lines.
*Symbols.
In fact, identity design in Views goes beyond that to include:
Websites,
Workers' uniforms (Uniforms),
Business cards
Printed materials (brochures, agendas, office papers, contracts, reports, invoices, and leaflets),
Also, designing the electronic identity for social networking sites and websites.
As for the "identity" services offered by "Viwhat", they are divided into:
The logo is the main gateway to your company or business's personality, and we at Viewat believe that simplicity in colors, versatility, and readability are what make the logo—which is considered an entry point to the business's identity—unique and distinctive, especially if it has a fluidity and simplicity that indicates the level and personality of the company or business.
Advertising design is known as the "intersection of marketing and design".“
It refers to: creating and organizing visual artwork used to advertise a product or service, whether it is a picture or video, that can be used in magazines, banners, and even on websites, social media, and email marketing campaigns.
At “Views,” as an artistic production and talent support company before being a marketing solutions company – and we have experience in both departments – we are with you in advertising from the beginning of planning, identifying the target customer, and preparing to create and implement visual content and publish it on all media and media appropriate to your field to achieve the best result.
It is considered an integral part of your visual identity and your presence in the digital market, and is divided into:
– Social media: Here, the form and level of your social media pages should be linked to the basic form of your visual identity, and this includes (colors, fonts, profile, cover photo, tone of content, and advertising campaigns).
– Websites:
It follows the same rules that govern social media, from content language, colors, and fonts, in order to unify the company's personality and visual identity.
This has already been discussed in detail in the previous points.